CRM & sales integration

Apollo + Ceres

Connect Apollo to Ceres — your AI Growth Officer — so its specialist agents work from your real Apollo data. Find and enrich B2B leads for outreach and cold email campaigns.

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What Ceres does with Apollo

READS

B2B lead and company data for building and enriching prospect lists.

WRITES — ONLY AFTER YOUR APPROVAL

Create contacts and add prospects to sequences in Apollo after your approval. Each write waits on your sign-off — Ceres never enrols anyone in outreach on its own.

What Ceres reads from Apollo

  • B2B contact records — name, job title, seniority, and verified work email and phone — for the prospects you're targeting
  • Firmographic company data — industry, employee headcount, revenue range, and location — to size and qualify accounts
  • Search filters across 60+ attributes so agents can build tight, ICP-matched lead lists rather than spray-and-pray
  • Technology and tooling signals (the stack a company runs) for targeting and personalization
  • Buying-intent and hiring signals that flag which accounts are warming up right now
  • Enrichment fields that fill gaps on an existing contact — title changes, new email, company moves
  • Existing sequence and list context — which prospects are already in outreach, so agents don't double-enrol anyone

How Ceres uses Apollo

Ceres connects to Apollo and reads it on a schedule, pulling B2B contact and company data — job titles, seniority, firmographics, verified emails, technology and intent signals — to build and enrich prospect lists that match your ideal customer. Apollo is also write-capable, but every write is approval-gated: Ceres can create contacts and add prospects to sequences only after you sign off. Nothing is enrolled in outreach on its own — Ceres drafts the list and the action, and waits for your explicit approval before anything is written to your Apollo account.

Your Sales Development Manager uses this data to assemble tight, ICP-matched prospect lists, enrich thin records, and prepare cold-email targets — then proposes which contacts to create and which sequences to add them to, holding each for your sign-off. Your Creator Partnerships Lead taps the same company and contact data to find and qualify the right people for creator and partnership outreach. Both agents ground every list in the actual Apollo fields they pulled, so you can see why a prospect made the cut before you approve a single write.

The honest value is a standing prospecting capability that runs for you instead of a tool you have to log into and operate. Apollo's database is read on a schedule and every list is evidence-cited back to the firmographic, intent, and contact fields behind it — and because creating contacts and enrolling prospects is gated on your approval, you stay fully in control of who enters your outreach and when. You get a researched, qualified pipeline without the manual filtering, and nothing touches your account or your sequences until you say so.

In practice

The Cold Email agent enriches a hand-picked target list with Apollo data — role, company size, recent signals — so each draft opens with a hook that's actually relevant.

Agents that use Apollo

Sales Development ManagerCreator Partnerships Lead

Apollo integration FAQ

Does Ceres integrate with Apollo?
Yes. Ceres connects to your Apollo account and reads it on a schedule to build and enrich B2B prospect lists. It can also create contacts and add prospects to sequences, but only after you approve each write.
What does Ceres read from Apollo?
Ceres reads B2B contact and company data — job titles, seniority, location, company size and revenue, industry, verified work emails and phone numbers, technology signals, and buying-intent and hiring signals — so it can build and enrich ICP-matched prospect lists.
Can Ceres add prospects to a sequence in Apollo?
Only with your approval. Ceres proposes which contacts to create and which sequences to enrol them in, and waits for your explicit sign-off. It never enrols anyone in outreach on its own — nothing is written to your Apollo account until you approve it.
Which Ceres agents use Apollo?
Your Sales Development Manager uses Apollo to build and enrich cold-email prospect lists, and your Creator Partnerships Lead uses its company and contact data to find and qualify people for creator and partnership outreach.
How often does Ceres read my Apollo data?
Ceres reads Apollo on a recurring schedule so your prospect lists and enrichment stay current. You can also ask an agent to pull fresh lead data on demand.
How do I connect Apollo?
Connect Apollo from your Ceres dashboard under Connectors. Once it's linked, your Sales Development Manager and Creator Partnerships Lead can pull lead and company data on a schedule, with any contact creation or sequence enrolment held for your approval.

Put Apollo to work with Ceres

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