Apple Ads (Search Ads) + Ceres
Connect Apple Ads (Search Ads) to Ceres — your AI Growth Officer — so its specialist agents work from your real Apple Ads (Search Ads) data. Read Apple Search Ads performance; draft campaign, ad-group, and keyword changes (after approval).
What Ceres does with Apple Ads (Search Ads)
Your Apple Search Ads performance — campaigns, ad groups, and keywords with their spend, taps, installs, and cost-per-install — from your Apple Search Ads account.
propose budget, bid, pause/enable, and keyword changes on your existing Apple Search Ads campaigns — every change needs your explicit approval before it touches your account. Ceres never creates new campaigns.
What Ceres reads from Apple Ads (Search Ads)
- Your Apple Search Ads campaigns, with their daily budget, status, and total spend over time
- Ad groups inside each campaign, with their default bids and spend share
- Keyword-level performance — taps, impressions, and the bid on each keyword you run
- Installs and cost-per-install (CPI) for every campaign, ad group, and keyword
- Tap-through rate and conversion rate, so you can see which keywords actually turn taps into installs
- Search-term reports — the real queries triggering your ads, including terms you aren't bidding on yet
- Negative keywords already attached to your campaigns and ad groups
- Spend-to-install efficiency trends, so a rising CPI gets flagged before it eats your budget
How Ceres uses Apple Ads (Search Ads)
Ceres connects to your Apple Search Ads account and reads it on a schedule — campaigns, ad groups, keywords, and the spend, taps, installs, and cost-per-install behind each one. Your Paid Ads Manager pulls these reports automatically, so you never have to open the Apple Ads dashboard to know how your App Store search campaigns are doing. When the numbers point to a change, Ceres can also act on it: it proposes budget, bid, pause/enable, and keyword changes on your existing campaigns. Every one of those changes is approval-gated — Ceres drafts the change with the supporting numbers attached, you approve it with one click, and nothing touches your account until you sign off. There is no autonomous spend mode, and Ceres never creates new campaigns — it only tunes the ones you already run.
Your Paid Ads Manager turns this data into concrete, evidence-backed moves. It watches cost-per-install by keyword and ad group, flags the keywords bleeding budget without converting, and proposes bid cuts or pauses with the spend and install figures right there in the proposal. When a search-term report surfaces a query that's converting but isn't a keyword yet, it drafts that keyword addition for your review; when a term is wasting taps, it proposes a negative keyword. Budget shifts toward the ad groups carrying the lowest CPI are likewise proposed, never executed silently — so you stay the one deciding where Apple ad dollars go.
The honest value is a standing paid-search capability that runs whether or not you're watching the dashboard. Apple Search Ads is one more channel that quietly drifts — a keyword's CPI creeps up, a search term starts wasting budget — and most indie founders only catch it at month-end. Ceres watches it continuously, cites the exact campaign, keyword, taps, and CPI behind every suggestion, and holds every spend-affecting change behind your explicit approval. You get the vigilance of a paid-search manager and the final say on every dollar.
In practice
Your Paid Ads agent reads your Apple Search Ads spend and cost-per-install by campaign and keyword, then flags the keywords quietly burning budget without driving installs — so you know where to look before the next review.
Agents that use Apple Ads (Search Ads)
Apple Ads (Search Ads) integration FAQ
- Does Ceres integrate with Apple Ads (Search Ads)?
- Yes. Ceres connects directly to your Apple Search Ads account and reads your campaign performance on a schedule. It can also propose changes to your existing campaigns — every one of which waits for your explicit approval before it touches your account.
- What does Ceres read from Apple Ads (Search Ads)?
- Ceres reads your campaigns, ad groups, and keywords along with their spend, taps, installs, and cost-per-install. It also reads search-term reports (the real queries triggering your ads) and the negative keywords already on your campaigns, so your Paid Ads Manager can see exactly which keywords are earning their budget.
- Can Ceres change bids and budgets in my Apple Search Ads campaigns?
- Only with your approval. Ceres proposes budget, bid, pause/enable, and keyword changes on your existing campaigns with the numbers attached, but every change is approval-gated — you approve it with one click and nothing happens until you do. There is no autonomous spend mode, and Ceres never creates new campaigns.
- Which Ceres agents use Apple Ads (Search Ads)?
- Your Paid Ads Manager. It reads your Apple Search Ads performance, flags keywords and ad groups with rising cost-per-install, and proposes the budget, bid, pause/enable, and keyword changes for your approval.
- How often does Ceres read my Apple Search Ads data?
- On a recurring schedule, automatically. Ceres pulls your campaign, ad-group, and keyword reports regularly so cost-per-install drift and wasted search terms get surfaced early — not discovered at month-end.
- Will Ceres create new Apple Search Ads campaigns for me?
- No. Ceres only tunes the campaigns you already run — proposing budget, bid, pause/enable, and keyword changes, each held for your approval. Creating new campaigns stays in your hands.
Put Apple Ads (Search Ads) to work with Ceres
Ceres is your AI Growth Officer plus the specialists you choose. 14-day free trial. From $19/month. Cancel anytime.