Google Ads + Ceres
Connect Google Ads to Ceres — your AI Growth Officer — so its specialist agents work from your real Google Ads data. Read Google Ads performance; draft campaign and ad-group changes (after approval).
What Ceres does with Google Ads
Campaign performance — spend, cost-per-click, conversions, and return on ad spend — from your Google Ads account.
Propose campaign and ad-group changes — budget adjustments, pausing underperformers — with the numbers attached. Every spend change waits for your explicit approval before it touches your account. There is no autonomous spend mode.
What Ceres reads from Google Ads
- Campaign performance over time — impressions, clicks, and click-through rate by campaign
- Cost metrics — total spend, average cost-per-click, and daily budget pacing
- Conversions and conversion value, plus cost-per-conversion for each campaign
- Return on ad spend (ROAS) so you can see which campaigns actually pay back
- Ad-group and keyword-level breakdowns — which ad groups carry the spend and which underperform
- Search-term and audience performance that shows where your budget is really going
- Wasted-spend signals — campaigns burning budget with little conversion to show for it
How Ceres uses Google Ads
Your Paid Ads Manager reads your Google Ads account on a recurring schedule and pulls the numbers that matter — spend, cost-per-click, conversions, and return on ad spend, broken down by campaign and ad group. Every figure it surfaces is grounded in an evidence chain tied straight back to your account, so when it flags a campaign as overspending or underperforming you can see exactly which metrics led there. Google Ads is also write-capable, but only through a strict approval gate: Ceres can propose campaign and ad-group changes — budget adjustments, pausing underperformers — with the numbers attached, and every spend change waits for your explicit approval before it touches your account. There is no autonomous spend mode.
The Paid Ads Manager turns that data into concrete, reviewable work. It watches pacing and efficiency across your campaigns, spots the ad groups quietly draining budget, and drafts a proposed change — shift this budget, pause that underperformer — with the supporting spend, CPC, and ROAS numbers laid out so the decision is yours to make in one click. Nothing is rebalanced, paused, or adjusted on its own; the agent prepares the move and holds it, and the change only reaches your Google Ads account after you sign off.
What you get is a standing paid-search analyst that never clocks out — one that reviews your Google Ads performance on schedule, catches waste before it compounds, and brings you approval-ready proposals instead of raw dashboards. Because every recommendation cites the exact metrics behind it and every spend change passes through your approval, you keep full control of the budget while offloading the constant watching. It is the difference between checking your ad account when you remember to and having someone watch it for you, every day, with the receipts attached.
In practice
Your Paid Ads agent catches a campaign whose cost-per-acquisition doubled over a week, drafts a “pause and reallocate budget” proposal with the chart attached, and waits — nothing changes in Google Ads until you approve.
Agents that use Google Ads
Google Ads integration FAQ
- Does Ceres integrate with Google Ads?
- Yes. Ceres connects to your Google Ads account and your Paid Ads Manager reads campaign performance on a recurring schedule. It can also propose campaign and ad-group changes, but every spend change is held for your explicit approval before it touches your account.
- What does Ceres read from Google Ads?
- Campaign performance — spend, cost-per-click, conversions, and return on ad spend — along with ad-group and keyword-level breakdowns. Ceres uses these to spot pacing issues, wasted spend, and underperforming campaigns, with every finding cited back to your account.
- Can Ceres adjust budgets or pause campaigns in Google Ads?
- Only with your approval. Ceres proposes campaign and ad-group changes — budget adjustments, pausing underperformers — with the numbers attached, and every spend change waits for your explicit sign-off before it touches your account. There is no autonomous spend mode; nothing changes until you approve it.
- Which Ceres agents use Google Ads?
- Your Paid Ads Manager. It reads your campaign performance on a schedule, flags waste and underperformers, and drafts approval-ready proposals for budget and pause changes.
- How often does Ceres read my Google Ads data?
- On a recurring schedule. The Paid Ads Manager pulls your latest spend, CPC, conversion, and ROAS numbers regularly so it can catch pacing problems and wasted budget early, rather than waiting for you to check the dashboard yourself.
- How do I connect Google Ads?
- You authorize the connection once from your Ceres dashboard, granting access to your Google Ads account. From there the Paid Ads Manager begins reading your campaign performance on schedule; any proposed change still waits for your approval before it goes through.
Put Google Ads to work with Ceres
Ceres is your AI Growth Officer plus the specialists you choose. 14-day free trial. From $19/month. Cancel anytime.